Native or not, we are fashioned with ambition to make it anywhere - especially here.
BITA apparel is designed for those creating the life they envision in the city built by visionaries.
Discover a new line of fashion!
🗽 Elevate Your Style with BORN IN THE APPLE!
Dress the part, NYC-style! Dive into the heart of fashion with our trendsetting t-shirts, cozy hoodies, and caps that scream urban chic. Whether you're strolling through Central Park or hitting the city lights, our threads are your passport to effortless cool.