MAKE IT ANYWHERE

Native or not, we are fashioned with ambition to make it anywhere - especially here.

BITA apparel is designed for those creating the life they envision in the city built by visionaries.

Discover a new line of fashion!

🗽 Elevate Your Style with BORN IN THE APPLE!

Dress the part, NYC-style! Dive into the heart of fashion with our trendsetting t-shirts, cozy hoodies, and caps that scream urban chic. Whether you're strolling through Central Park or hitting the city lights, our threads are your passport to effortless cool.

Shop now and redefine your New York swagger. Unleash the city that never sleeps in every stitch! 🗽👕